The Crown Jewel Princess Cut Diamonds

You expect the best from Arthur's Jewelers, and Arthur’s has done it again!  After years of research, Arthur's has redesigned the facet structure of the princess cut.  Through researching Light Performance of princess cut diamonds for years, we have invented the Crown Jewel Princess, which will out-sparkle any traditional princess cut diamond.

Why Choose A Crown Jewel Princess Cut?

• We have concentrated our efforts in creating a diamond that maintains its square shape without leaking light through the bottom and corners of the diamond.

• We have created a princess cut diamond with a smaller table, properly proportioned crown, a more symmetrically aligned facet structure, and extra facets on the pavilion for greater results of Light Performance.  The result; the most visually brilliant princess cut available.

• Traditional princess cut diamonds have always been cut for weight retention with disregard for beauty.

• Traditional princess cut diamonds have very large tables, small crowns, thick girdles, and deep pavilions which make the diamond look glassy and will display very little Light Performance.

The princess cut diamond was originally invented to retain weight and produce a larger diamond out of the rough crystal.  This was a shape that diamond cutters could easily cut with disregard of facet alignment and symmetry.

One of the biggest misconceptions jewelers and consumers have is that if the diamond is square it is a well cut diamond and will be more brilliant than other diamonds.  This is not true.  Most princess cut diamonds are cut to be near square, but the cutters are hiding the weight of the diamond at the bottom and are not aligning the facet structure properly, which is allowing the light entering the diamond to leak through the bottom and is not reflected back to your eyes in the form of sparkle.   

The most important factor, in determining if a diamond is well cut, is the diamond’s Light Performance.  Only Arthur’s provides the most important certificate in the diamond industry today, the GemEx Light Performance Analysis.  This is the only certificate that can quantify and qualify a diamonds sparkle.  All Crown Jewel Princess cut diamonds will out-sparkle all traditional princess cut diamonds found in other stores and we can prove it with this state-of-the-art technology.

When compared with the traditional princess cut diamonds:

• Consumers in surveys voted the Crown Jewel Princess as the most beautiful 100% of the time. 

• It is a difference you can see with your own eyes.

• The Crown Jewel Princess will out-sparkle all traditional princess cut diamonds.

At Arthur’s we provide the GemEx Light Performance Analysis with every diamond we sell.  Even though you can see the difference in sparkle with your own eyes we want to guarantee you, our customers, that you are purchasing a beautiful diamond.  No other store will offer this certificate because they cannot explain why their perfectly cut diamonds do not perform past the medium light in all three categories

We invite you to visit our store and see for yourself how this state-of the-art technology will make your diamond buying decision an easy one.  This is just one more reason why we are Famous For Diamonds.  

                                                                    Learn more on how to buy a Diamond.