Hearts On Fire became the world's first branded diamond, the only diamond in the entire world whose diamond is deemed perfectly cut every single time. Hearts On Fire diamonds have a brilliant difference that you can actually see, a perfection seen nowhere else in the world. The Hearts On Fire Brand was born and the diamond renowned as The World's Most Perfectly Cut Diamond® was officially created. Today, Hearts On Fire has rapidly evolved into the highest standard of diamond cutting perfection, a standard that all others strive to live up to.