His name is Simon Ghanimian. Growing up, his parents handed down the values of honesty and hard work to all their children. They were taught that if you could build something with your hands, you'd never go hungry. That led to his start in making jewelry. And before long, what started as a hobby became Simon's passion. After a few years. he made the journey from Beirut to Los Angeles, where he decided to open his own business. But when he went to register at City Hall, the clerk told him his name was too long. And that's the day Simon Ghanimian became Simon G.
My how things have changed since then. In the beginning, it was just his wife, Silva, and himself. Now, there are over 60 people working at Simon G. They have designers from all around the world. And their work is sold in over 900 locations. But, as proud as he is of what he's accomplished, Simon still gets his biggest thrill from creating a new piece.